We have all heard of the term trial offer. It is very common with products like soaps, detergents and much more. The modern world with technology too uses the same term when launching a new software. It is a marketing technique used by up to 90% of businesses. There are benefits as well as disadvantages of falling in the group of customers using the trial offer software’s or applications.
Benefits of free trial offer
Benefits to the company
The company gets the chance to attract a huge number of customers to itself. It will prove how powerful and benefitual their products are to the customer. If they get lucky to convince the customer that their product is the best, they will gain an additional stream of income after the free trial period.
Benefits to the customer
The customers, major benefit is getting whatever is being sold for free. Everyone loves getting products or services for free. They will enjoy the offer, lets take for instance if it was a free subscription to their favorite magazine or a one month subscription to the best anti-virus in the market. The free trial helps the customer save cash as well.
Disadvantages of free trial offer
Not all companies are to be trusted. Some are out to scam customer’s day in day out. Before signing up for any free trial offer, research and ask around to know how ethical the company is. Be sure they are doing that for genuine marketing services not to scam customers.
Credit and PayPal details
The other most common disadvantage is that they ask for PayPal or credit card details in the process of signing up. After the offer period expires, the company without your consent deducts cash from your account. If your customer does not cancel the subscription, they will keep on deducting even if the customer is no longer interested in their product.
The customer is required to download a software that eats their bandwidth
This causes big inconvenience for customers with limited data budget. Some trial software comes with add ons which are very disturbing to the customer. Other bothering things that come with these trial offers include, ad popping ups, default browser additions and bloatware added on the computer. As a customer, it is very important to read the terms and conditions on any free offers you meet on the internet. Do not get excited and forget about the terms of signing up.